Strategic content architecture for major urban regeneration framework
Client: London Legacy Development Corporation (LLDC)
Campaign: Transform strategic framework document into investor-ready partnership platform.
Services: Strategic content review, stakeholder messaging architecture, executive editing.
Business challenge.
LLDC oversees Queen Elizabeth Olympic Park, a 560-acre innovation district representing the UK's most significant urban regeneration project since the 2012 Olympics. The organisation needed to articulate its next-phase strategy for inclusive growth across a complex stakeholder ecosystem including investors, cultural institutions, businesses, Growth Boroughs, and community networks.
The challenge extended beyond document creation: how do you transform a compliance-driven strategy document into a compelling framework that attracts investment, activates partnerships, inspires community engagement and positions the Park as a global model for inclusive innovation?
Strategic approach.
Diagnostic phase: Identified fundamental tension between the document's multiple purposes - satisfying governance requirements while simultaneously functioning as an investor prospectus, partnership activation tool, and community engagement platform. The content architecture needed to serve strategic decision-makers, potential investors, and grassroots organisations without diluting impact for any audience.
Strategic content architecture:
Restructured messaging hierarchy to lead with business outcomes and economic impact while embedding social value commitments
Developed dual-track narrative: institutional credibility for funders, accessible language for community partners
Created clear activation pathways - making it explicit how different stakeholders could engage
Editorial strategy:
Eliminated institutional jargon without compromising fundraising positioning
Tightened strategic themes to reduce duplication across 48-page document
Strengthened the "golden thread" connecting all Park stakeholders
Balanced political requirements with strategic coherence
Refined delivery principles and outcomes framework for investor clarity
Business outcomes
Deliverables produced:
Comprehensively edited 48-page framework with tracked changes and commentary within a tight timeframe
Executive summary of strategic recommendations for content hierarchy
Strategic positioning achieved:
Transformed compliance document into partnership activation platform
Created framework that serves as conversation anchor for diverse stakeholder groups
Positioned LLDC to attract mission-aligned investment across public, private, and philanthropic sectors
Impact on organisational capability: Framework now functions as a inspiring strategic tool rather than statutory obligation - enabling LLDC to articulate its unique value proposition as coordinator of London's most significant innovation district partnership.
Examples.
