Strategic business transformation services for built environment firms.
After 25 years transforming built environment firms from technical service providers into strategic market leaders, I know your technical or design expertise doesn’t differentiate you any more.
What separates firms commanding top fees from those competing on price? Strategic market positioning that positions you for complex, high-value opportunities.
Strategic services.
Strategy snacks.
90 minutes to get strategic clarity for 2026. Two options: Brainstorm (blank slate ideation) or Challenge (stress-test your draft plans). Your easiest starting point.
Strategic planning.
Full positioning strategy with implementation roadmap. Includes diagnostic audit, competitive analysis, workshops, and clear action plan. Where you're going, how you'll get there, what to actually do.
Transformation projects.
Complete market repositioning. I lead specialist teams (writers, designers, developers) as Strategic Project Director. For firms at pivotal moments - post-acquisition, market expansion, ESG repositioning.
Strategic advisory.
Ongoing strategic counsel for MDs and Marketing Directors. Monthly sessions plus ad-hoc advice and strategic content support. For when you need someone at the table.
“I understand the pressures of running a successful built environment business so I’m on hand as a flexible, highly experienced senior marketing adviser to help you get things done.”
Ayo Abbas
Speaking and training
Speaking.
Conference talks, podcast appearances, panel moderation. Engaging presentations on marketing strategy, LinkedIn, thought leadership for built environment professionals.
Training.
Masterclasses, 1-2-1 sessions, corporate training. LinkedIn, content strategy, marketing fundamentals for technical professionals.
What people are saying.
“Collaborating with Ayo always gives you the sense that things are moving forward at a pace - she overcomes hurdles with panache and ‘gets things done.”
Sarah Gargett, Front End Developer, Freelance
“Ayo has written four LinkedIn themed content campaigns (articles and videos) for us over the past 6 months which have helped to raise our profile as thought leaders and most importantly start conversations with the people that matter to our business.”
David Nash, Managing Partner – Implementation and Consultancy, Laminar Projects
My blogs.
