Marketing strategy
and planning.
Position your firm for the work you actually want to win.
You're competing for work you should be winning. You've got the expertise, the track record, the team. But when you're positioned the same way as everyone else, clients default to price.
I help built environment firms figure out what actually sets them apart and how to position that clearly in the market. Strategic clarity that changes how clients see you.
Who this is for?
Leadership teams who want competitive differentiation beyond technical excellence
Firms ready to command premium fees based on value, not just rates
Organisations at pivotal moments - post-acquisition, market expansion, ESG repositioning, launching new services
What we work on.
Strategic positioning
Where you compete and what you're known for. Moving from "we do everything" to clear, compelling differentiation.
Messaging architecture
How you talk about yourselves to different audiences. What resonates with clients vs what you think sounds impressive.
Go-to-market strategy
How you actually reach and win the right work. Business development approach that matches your positioning.
Competitive differentiation
What genuinely sets you apart (spoiler: it's rarely "we care about quality" or "our people").
How it works.
I We start with your business objectives before touching marketing tactics. What revenue growth do you need? Which markets offer opportunities? Where are competitors vulnerable?
Then we build strategic frameworks and positioning to drive measurable growth.
Typical approach:
Weeks 1-2: Diagnosis
Understanding your current position, competitive landscape, and strategic ambitions through workshops and stakeholder conversations.
Weeks 3-4: Strategy Development
Building the positioning framework, messaging architecture, and differentiation strategy with your leadership team.
Weeks 5-6: Implementation Planning
Creating the roadmap - what happens when, who does what, how you measure success.
Deliverable: Strategic plan with clear actions you can implement.
Timeline: Typically 4-6 weeks from start to finish.
What clients achieve.
✓ Clear competitive differentiation that goes beyond technical excellence
✓ Messaging that resonates with target clients (not just sounds good internally)
✓ Premium positioning that justifies value-based fees
✓ Strategic clarity across leadership team
✓ Actionable roadmap with priorities and quick wins
What people are saying.
“Ayo works well across mediums from digital to print to events and particularly well in the engineering disciplines and STEM where she translates complex language into something that regular mortals, i.e. customers, can understand.”
Graham Brown-Martin, Chief Innovation & Learning Product Officer
“Ayo helps you deliver a company communication effectively. She'll start with your strategy, and if you don't have one - you'll get one. She's worth it!
Alison Proctor, Director, ESG Capital Advisory
"Ayo listened, challenged us when needed, and put forward a comprehensive plan. She made me excited about where the business can go and what I can personally achieve."
Stefanie Stead, Partner, Stead & Co
