Marketing strategy and planning.
What.
Tired of marketing that is no longer quite working? Ready to stop throwing money at tactics that don't deliver and are what you’ve always done?
You’re tired of seeing practices that are no way near as skilled as you getting all the work, and you know your firm deserves better. You want to more visibility, so top quality clients come to you and respect your value, so don’t balk at your higher fees. But without a clear marketing strategy, you're just hoping something sticks.
Strategy and planning are easily overlooked with businesses rushing to the tactics of doing. When you have a clear vision, you’ll know where you want to go and most importantly, an outline roadmap of how you’ll get there.
Get your marketing roadmap that actually drives results. I'll work with you to create a focused strategy that connects your expertise with the clients who need it most - then build a practical plan to make it happen.
Who for.
Built environment leaders who are ready to step up their game:
Architects looking to differentiate and win better projects
Engineers wanting to showcase technical expertise to the right audience
Contractors ready to move beyond lowest-bid competitions
Product manufacturers launching or repositioning in the market
Proptech & Contech founders translating innovation into sign-ups and sales
Consultants building authority and expanding client base
How.
The plan.
If you just want to get your strategy done and you’re a small firm after a relatively straightforward plan - this is the one for you.
I’ll get you to do some prep work, we’ll then have a call first thing on your ‘day’ and I’ll get to work building out a marketing plan created just for you.
My process.
To create a marketing plan, I tend to follow the process above. The workshops can are largely delivered online, but in-person can be done if necessary.
The turnaround time for a plan from start to finish is
4–6 weeks.
What people are saying.
“Ayo works well across mediums from digital to print to events and particularly well in the engineering disciplines and STEM where she translates complex language into something that regular mortals, i.e. customers, can understand.”
Graham Brown-Martin, Chief Innovation & Learning Product Officer
“Ayo helps you deliver a company communication effectively. She'll start with your strategy, and if you don't have one - you'll get one. She's worth it!
Alison Proctor, Director, ESG Capital Advisory
Marketing strategy case studies.
Marketing strategy and planning resources.
The playlist here highlights some of the marketing strategy and marketing planning conversations that I have had with my guests on the built environment marketing show.
