Quarterly advisory sessions.
Strategic guidance to keep your marketing moving forward all year
Marketing plans gather dust because fee-earning work takes priority. Four 90-minute sessions throughout the year give you expert guidance and practical support to maintain momentum when internal capacity gets stretched.
Who this is for
This is for you if:
✓ You've got marketing plans but struggle with consistent execution
✓ Your marketing team needs strategic guidance between busy periods
✓ You want expert input to keep momentum going through the year
✓ You need someone to review what's working and what to adjust
This isn’t for you if:
✗ You need hands-on marketing execution
✗ You prefer annual strategy documents over ongoing practical support
✗ You want someone to do the work rather than guide your team
How it works.
Before each session (1 week ahead)
Send your current marketing materials, analytics, and this quarter's specific challenge. I review everything and prepare focused recommendations.
During the 90-minute session
We tackle your priority challenge together - content planning, conference prep, LinkedIn strategy, campaign reviews. Work through decisions, create action plans, identify quick wins.
After each session (within 5 days)
Receive a one-page action plan with prioritised next steps, practical resources (templates, examples, frameworks), and clear ownership for your team.
Recent example: Knight Architects needed content workflow for three markets. I built content ladder showing how one piece flows through website → newsletter → LinkedIn, campaign templates for quarterly themes, director posting strategy with 10x more reach than company page.
What we typically work on
Content planning and execution
Build realistic workflows that match your actual capacity. Create content systems that survive when everyone gets busy.
Conference and event strategy
Plan before/during/after content so you maximize every event investment. Stop the last-minute scramble.
Performance review
Look at what's actually driving pipeline and business results. Identify what to double down on and what to drop.
LinkedIn and social strategy
Create posting rhythms your team can maintain. Build director profiles that generate real business conversations.
Campaign planning
Quarterly themes, content calendars, multi-channel approaches that work for technical firms.
Marketing advisory session investment
Single Session: £800
Perfect for trying the format or tackling a specific quarterly challenge.
Four Quarterly Sessions: £2,600
Save £600 - Full year of momentum and strategic support
What's included:
90-minute focused session each quarter
Pre-session review of your materials
Post-session one-page action plan with clear next steps
Email support between sessions for quick questions
Templates and resources as needed
Typical schedule: February, May, August, November - or adjust to match your business cycle
Why work with me?
I've spent 25 years working exclusively with built environment firms including Arup, WSP, Mace and Ramboll. I understand procurement, long sales cycles, and how technical firms actually win work.
You get industry-specific guidance that accounts for how your market actually operates, not generic marketing theory.
What people are saying.
“Collaborating with Ayo always gives you the sense that things are moving forward at a pace - she overcomes hurdles with panache and ‘gets things done.”
Sarah Gargett, Front End Developer, Freelance
“Ayo has written four LinkedIn themed content campaigns (articles and videos) for us over the past 6 months which have helped to raise our profile as thought leaders and most importantly start conversations with the people that matter to our business.”
David Nash, Managing Partner – Implementation and Consultancy, Laminar Projects
