A marketing podcast for engineers and architects.
The Built Environment Marketing Show shares inspirational built-environment business leaders talking about all things marketing. Each episode shares useful hints and tips from a built environment marketing context. The show provides interviews and solo thoughts on approaches that could be applied to your engineering or architectural business, now.
Episode 96
25 years on: what’s really changed in construction marketing
To mark me working for 25 years in the construction industry, this epsiode is an interview with my very first boss, Anna Hern from Ridgemount. Together we chart the evolution of construction marketing: from the old PR vs advertising divide, through the explosion of digital channels, to the AI era we're now navigating.
Episodes.
