Ep 92: AI in marketing: The good, the bad, and the reality
Welcome back to The Built Environment Marketing Show.
In this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence.
Key takeaways
Stuart and Kristian shared:
How to unlock AI's creative potential while preserving brand authenticity
Ways to build robust AI governance that enables innovation
What effective AI leadership looks like in progressive marketing teams
The opportunity to create sustainable competitive advantages in an AI-driven market
How to strategically position your team for the AI-enhanced future
Resources and links
Fyxer.ai - Meeting management and transcription tool
NotebookLM - Document summarisation and podcast creation
Crystal Knows - LinkedIn profile analysis tool
Social Media Marketing podcast - AI marketing resources and tools
MIT study on AI making people lazy
About the show
The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.
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Transcript
