Strategic advisory
Ongoing strategic counsel for when you need someone at the table.
Most built environment firms have plenty of technical expertise. What they lack is consistent strategic marketing counsel at leadership level.
You're competing for the same frameworks, making the same moves as competitors, and struggling to differentiate. You need strategic thinking that keeps pace with your business challenges - not a consultant you brief once a year.
I provide ongoing strategic advisory for Managing Directors and Marketing Directors who need senior-level counsel, strategic validation, and someone who understands how built environment firms actually win work.
Strategic advisory.
Ongoing strategic counsel for MDs and Marketing Directors. Minimum 6 months.
What's included:
Monthly strategic sessions
90-minute working sessions each month
Strategic challenge and validation
Market positioning review
Competitive response planning
Business development strategy
Ad-Hoc strategic support
Email and phone access between sessions
Strategic counsel on urgent decisions
Review of proposals, pitches, messaging
Input on market opportunities
Crisis communications advice when needed
Strategic content support
Thought leadership strategy
Strategic content review and direction
Key messaging development
Executive positioning guidance
Why strategic advisory.
You get strategic thinking without full-time hire Senior-level counsel at a fraction of a CMO salary. I bring 25 years of built environment expertise without the overhead.
I understand your sector I've worked with Arup, WSP, Mace, Ramboll, Buro Happold. I understand procurement frameworks, long sales cycles, ESG requirements, and how technical firms win work.
Strategic validation and challenge Sometimes you need someone to validate your thinking. Other times you need someone to challenge it. Either way, you get honest strategic counsel.
Flexibility when you need it Strategic challenges don't wait for scheduled meetings. Access me between sessions for urgent decisions or market opportunities.
Track record of results Helped double a consultancy's revenue from £31m to £61m. 25 years transforming built environment firms.
How it works.
Month 1: Strategic Foundation Initial deep-dive session to understand your business objectives, competitive position, and strategic priorities. Set up framework for ongoing counsel.
Ongoing: Strategic Counsel Monthly 90-minute sessions focused on your current strategic challenges. Between sessions, I'm available for ad-hoc strategic input.
Quarterly: Strategic Review Every three months we review progress, adjust strategic priorities, and plan ahead.
Minimum engagement: 6 months (gives us time to drive real strategic transformation)
Typical clients work with me for: 12-24 months as strategic advisor
Common strategic advisory scenarios
"We're growing fast but our positioning hasn't kept pace" Strategic advisory helps you evolve positioning as your business changes, ensuring market perception matches your capabilities.
"We need strategic marketing thinking but can't justify a full CMO" Get senior strategic counsel without full-time hire. Perfect for firms £5m-£50m revenue.
"Our Marketing Director needs senior support" Many Marketing Directors are building strategic capability but need experienced counsel and validation.
"We're entering new markets or launching new services" Strategic advisory provides ongoing counsel through market entry, service launches, or business transformation.
"We keep reacting to competitors rather than leading" Monthly strategic sessions keep you ahead of market moves rather than constantly responding
"I understand the pressures of running a successful built environment business, so I'm on hand as a flexible, highly experienced senior marketing adviser to help you get things done."
What people are saying.
“It was a joy working with you Ayo and you did such a brilliant job driving forward this amazing series for us 🌟”(Referring to the Research stories case study project)
Annabel Elliott-Browning Associate, Arup
“Ayo has written four LinkedIn-themed content campaigns (articles and videos) for us over the past 6 months which have helped to raise our profile as thought leaders and most importantly start conversations with the people that matter to our business.”
David Nash, Managing Partner – Implementation and Consultancy, Laminar Projects
