

Content creation and
thought leadership campaigns.
What.
Do you want to get into the thought leadership space and raise your profile as an industry innovator? Are you looking to get press coverage for your thoughts and opinions? Are you tired of seeing the same old industry voices and commentators and want to add a different perspective to the status quo?
This is where content creation comes into its own and where I can work with you to make the magic happen. Itβs all about identifying the themes, topics and messages that you want to convey to your target audience. The trick is to home in on the things that really matter to them and show you understand how you can help them to overcome their challenges and share the process and expertise that you uniquely bring to your work.
By capturing this β youβre sharing your unique selling proposition (USP) - the true value that you bring that others donβt. Itβs what helps you to stand out from your competition and helps your business to thrive.
Who for.
Architects, engineers, contractors, product manufacturers, proptech & contech founders, and consultants.
Goals.
When I work with my clients, my focus is always on creating content and approaches that get the goals and results you want. Some recent content successes I have achieved include:
Growing a mailing list
Raising visibility
Finding new connections
Creating a new content type for an event
Building credibility as a thought leader
Driving more traffic
Building followers
Deliverables.
As a generalist marketer who loves copywriting and creating engaging content, some examples of the types of deliverables I have delivered in the last few years include
Website copy
Podcasts
Blogs
Emails/newsletters
Thought leadership pieces
LinkedIn/social media posts
How to guides
Whitepapers
In-depth case studies
Project write-ups
Award entries
How.
One-off.
Sometimes you just want to get a piece of content created and out of the door. It could be an article, an award entry or something else.
This service is all about getting your ideas turned into a tangible output quickly.
Project.
Blogs or thought leadership articles, LinkedIn posts, awards submissions, monthly client emails or setting up a podcast series and much more.
Letβs get our heads together and get that project youβve been thinking about to life.
Retainer.
Want to get momentum going for your marketing content creation, well this is the approach for you.
We can figure out what needs to happen each month and Iβll get on and make it happen.

What people are saying.
βIt was a joy working with you Ayo and you did such a brilliant job driving forward this amazing series for us πβ(Referring to the Research stories case study project)
Annabel Elliott-Browning Associate, Arup
βAyo has written four LinkedIn-themed content campaigns (articles and videos) for us over the past 6 months which have helped to raise our profile as thought leaders and most importantly start conversations with the people that matter to our business.β
David Nash, Managing Partner β Implementation and Consultancy, Laminar Projects
Content and marketing campaign related case studies.
