Marketing for architecture practices

Bringing marketing for architecture firms to life.

What. 

Architects hold a unique position within the built environment industry and tend to be involved in projects for a much longer timeframe than other consultants.

It is becoming increasingly important for architects to clearly articulate your differentiators to command higher fees and secure more contracts.  

My work with architects has developed through working as collaborative partners for engineering firms, so I have a good understanding about how practices work and your expectations. As a marketing consultant, I have worked with a number of small practices on architecture marketing projects including the development of marketing strategies and plans, training on topics including LinkedIn and podcasting. I also develop content including blogs, opinion pieces and ghostwriting for LinkedIn.

Who for.

Large architecture firms, mid-sized architecture practices, small architecture founder-led firms.

Ayo Abbas in a red dress with green spots smiling directly into the camera
Icons representing video play, volume control, image, and text editing arranged around a central light bulb, symbolizing creative or multimedia content creation.

Marketing services for architects.

Marketing strategy.

I’ll work with you to articulate your architecture marketing strategy and create the marketing plan to get you there. I have undertaken this process for a number of practices and understand how to create practical plans that you are able to implement yourself.

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Content creation.

Identifying the themes, topics and messages that you want to convey to your target audience. Then creating content to fit from podcasts, blogs, opinion pieces and awards.

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Speaking & training.

I offer engaging training and workshop sessions in three main ways: masterclasses, 1-2-1 and corporate training.

Multiple smartphones displaying marketing content with text such as 'News, updates, and comings and goings', 'Unlocking project potential through people-centered architecture', and 'Our design process covers four key stages' against a purple background with a logo reading 'Abbas Marketing' and another logo with the text 'ATPA.

Architecture practice marketing case studies.

ATPA’s new
architecture website.

I was approached by Alfonso Padro and Simon Grayson, founders of ATPA Architects, to create a website for their new architecture practice. They wanted it to feel different from the usual practice websites. The resulting website captures their brand voice and has resonated with clients and industry partners alike. View the full case study.

Two women sitting and smiling in a room with a textured beige wall. The woman on the right is holding a microphone and a tablet, wearing glasses and a pink patterned dress. The woman on the left is laughing, wearing a beige shawl and black skirt.

Marketing plan for
Carta Nova architects.

I regularly run brainstorming sessions and develop marketing plans for small to mid-sized architecture firms. This includes one I did for Carta Nova, where the founder wanted to target certain types of clients both in London and Europe and needed to have a distinct positioning and approach.

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LinkedIn training for architects.

LinkedIn has over 1 billion users and is the social media platform for business. I have been an avid user for 17 years and now regularly train architects about how to get the most out of the platform in order to win more work and build more connections and relationships.

What people are saying.

“It has been an absolute pleasure having Ayo as part of our wider team - I feel as she has listened and understood our requirements, challenged us when required, and put forward a comprehensive and achievable plan to take our business forward.  She has made me excited about where the business can go and what I can personally achieve.  I am really looking forward to working with Ayo going forward - she is definitely part of the team now!"

Stefanie Stead, Partner, Stead & Co

“Ayo has had a fantastic impact on our business over the last year. She has been consistently delivering marketing planning advice, tactical execution guidance, networking opportunities and marketing mentorship for our C levels. But most importantly, perhaps is Ayo's ability to put our product in an industry context and dwell on our emerging value proposition.”

Noam Naveh, CEO and Co-founder, Stylib and former architect

Podcast episodes featuring architecture firms.

My podcast The Built Environment Marketing Show often sees me interviewing leading architecture practices about their marketing. It leads to fascinating questions and learnings for both sides. Recent architecture guests have included FCB Studios, dRMM and Perkins&Will.

Other resources for marketing architects.

Architizer Future Fest.

I was invited to speak at Architiizer Magazine’s Future Fest virtual event. Over 1000 architects registered for the talk on How telling stories can help architects win better clients.

Business of Architecture Podcast interview.

I appeared on the leading architecture podcast The Business of Architecture, where I talked to the host Rion Willard about how to create impactful marketing campaigns. Listen to the interview here.

RIBA Guerilla Tactics 2020.

I delivered a one-hour session on the 10 top tips on digital marketing for architects with fellow consultant Susie Lober as part of RIBA’s Guerilla Tactics conference in 2020. Watch here.

Book a 15 min intro call to see how Ayo can help your architecture practice marketing.