Market entry strategy for new architecture practice
Client: ATPA Architects
Campaign: Create a market entry strategy for a new architecture practice.
Services: Initial briefings and strategy development, Tone of voice and messaging workshops, Messaging framework to inform the brand approach, Copywriting and progress meetings.
Business challenge.
Two architects Alfonso Padro and Simon Grayson, founders of ATPA Architects, faced the classic new practice start-up dilemma: how do you win work when competing against established practices with proven track records? They needed to establish credible market presence quickly that felt different to other practices and to generate pipeline.
Strategic approach.
Conducted strategic positioning workshops to identify competitive differentiation in a crowded market
Developed messaging framework that articulated their unique value proposition
Created brand strategy that positioned ATPA to compete with larger, established firms
Led integrated delivery team (copywriter, SEO, web developer) to execute the strategy through their primary market-facing asset.
“Our overall messaging and tone of voice really encapsulates what ATPA is about, and the work she’s done still makes me smile whenever I read it. Smaller practices have to be nimble to be able to compete with larger firms, and Ayo gets that and most importantly knows the tools and up-to-date strategies we can make use of to get there”
Business outcomes
Practice now operating at capacity with an active project pipeline
Team growth: hired additional staff to meet demand
Established clear market position enables them to compete effectively against larger firms
Clear strategic foundation supports ongoing business development
Examples.
