Creating a new practice website

Client: ATPA Architects

Campaign: Create a website for a new architecture practice.

Services: Initial briefings, Tone of voice and messaging workshops, Messaging framework to inform the brand approach, Copywriting and Regular progress meetings.

Business challenge.

I was approached by Alfonso Padro and Simon Grayson, founders of ATPA Architects to create a website for their new architecture practice. They wanted it to feel different from the usual practice websites.

How I helped.

We had an initial briefing call, during which I learned more about their business and objectives. I then explained the services that I offer. It was decided that I would lead in-person workshops to build the firm's brand strategy, which would inform the new website and help it stand out.
I then developed the messaging framework and tone of voice in line with ATPA’s goals, values and aspirations.
I researched and sourced an SEO copywriter and website developer and held regular progress meetings to allow the clients to stay informed through the process.

Our overall messaging and tone of voice really encapsulates what ATPA is about, and the work she’s done still makes me smile whenever I read it.

Smaller practices have to be nimble to be able to compete with larger firms, and Ayo gets that and most importantly knows the tools and up-to-date strategies we can make use of to get there.