Marketing for construction firms
Construction marketing services
What.
Construction is the backbone of our built environment, requiring a unique marketing approach that highlights technical expertise while communicating value to diverse stakeholders. Throughout my career, I've specialised in marketing for construction firms of all sizes, from major contractors to specialist subcontractors.
The construction industry faces unprecedented challenges - from sustainability requirements and resource constraints to digital transformation and skills shortages. These challenges demand that construction companies clearly communicate their expertise, innovation and differentiation in an increasingly competitive market.
My work with construction firms has developed through collaborative partnerships with companies like Mace and other leading contractors. I have a strong understanding of how construction businesses operate and their specific marketing needs.
As a marketing consultant, I've worked with construction firms delivering strategic advice, developing marketing strategies and plans, creating marketing campaigns and strategic content including case studies, project profiles, and thought leadership pieces that showcase both technical expertise and project delivery excellence.
Who for.
Main contractors, specialist subcontractors, construction product manufacturers, construction technology (contec) firms.
Marketing strategy.
I'll work with you to articulate your construction marketing strategy and create the marketing plan and messaging to get you there. I have undertaken this process for several construction firms and understand how to create practical plans that you are able to implement yourself.
Marketing services for builders.
Content creation.
I'll work with you to articulate your construction marketing strategy and create the marketing plan and messaging to get you there. I have undertaken this process for several construction businesses and understand how to create practical plans that you are able to implement yourself.
Speaking & training.
I offer engaging training and workshop sessions in three main ways: masterclasses, 1-2-1 and corporate training tailored to the specific needs of construction professionals. So if you want to get better at LinkedIn, have a digital marketing deep dive or get your project teams to understand how to communicate with clients effectively, please do get in touch.
Construction marketing case studies
McLaren
I worked with McLaren Construction’s Head of Marketing to develop a long term marketing strategy and approach for their health and safety team. As well as the strategy, we developed a behaviour change programme and infographics for a full campaign roll out.
NG Bailey
I masterminded a 6-month marketing campaign for the launch of new software platform called BIMHawk which was developed by an in-house BIM specialist at NG Bailey. I developed key messages, presentations, award entries and PR for the project with CIBSE. We won Construction News Award’s BIM team of the year and two product awards, including Building Magazine’s BIM initiative of the year.
Mace
I was the marketing lead for the redevelopment of Birmingham New Street Station, where Mace was the led the construction management. I was the go-to person for all marketing activity and became a trusted advisor to both the client and project team. The project won 18 industry awards and had a successful launch.
What people are saying.
“It was a joy working with you Ayo and you did such a brilliant job driving forward this amazing series for us 🌟”
Annabel Elliott-Browning Associate, Arup
“Ayo provided fantastic support in the creation of content for our new website. Development of the style guide and the training given to our marketing team has given us the tools to produce our own copy, enabling us to keep our website fresh and updated."
Helen Solimena, Cundall.
Book a 15 min intro call to see how Ayo can help your practice.