Strategic thought leadership programme for business development.
Client: Laminar Projects
Campaign: Create a systematic thought leadership programme to generate pipeline and position leadership as sector experts
Services: Strategic content planning, content creation, campaign implementation and team orchestration
Business challenge.
Laminar Projects, a fast-growing project management and data consultancy, recognised that business development at scale required systematic market visibility.
The Managing Partner needed a structured approach to position the firm's expertise, engage decision-makers in ongoing market conversations, and generate qualified inbound opportunities - beyond what ad-hoc marketing could deliver.
Strategic approach.
Facilitated leadership team brainstorming to identify differentiated positioning themes aligned to business development priorities
Developed integrated monthly campaign strategy (articles, video, social content) designed for sustained visibility and conversation-starting
Created content that demonstrated technical expertise while remaining accessible to target audience
Orchestrated delivery team (video editor, production) to execute multi-format campaigns consistently
Established repeatable process for ongoing thought leadership delivery
David Nash, Managing Partner – Implementation and Consultancy, Laminar Projects
“Laminar Projects is a fast-growing business and we’d identified thought leadership as a way to raise our visibility. We decided to work with Ayo as she really knows the construction industry which gives her context and she knows how to write engaging content so which enabled her to add commentary to our thoughts.”
Business outcomes
Delivered 5 themed campaigns addressing strategic market opportunities (datacentres, integrated change management, winning through data/digitisation)
Generated over 9,500+ views per video, establishing leadership visibility at scale
Secured inbound leads and follow-up meetings with target decision-makers
Created systematic approach to business development through thought leadership positioning
Built foundation for ongoing pipeline generation through market engagement.
David Nash, Managing Partner – Implementation and Consultancy, Laminar Projects
Ayo has written four LinkedIn themed content campaigns (articles and videos) for us over the past 6 months which have helped to raise our profile as thought leaders and most importantly start conversations with the people that matter to our business.”
Examples.
