Raising business visibility.
Client: Laminar Projects
Campaign: LinkedIn Thought leadership campaign to raise visibility
Services: Content Creation, Campaign Implementation
Business challenge.
I was approached by the Managing Partner at Laminar Projects, a project management and data company, who had come across some of my built environment industry posts on LinkedIn.
The aim was to raise their visibility on a regular basis and use the comments as a way to start conversations with the wider industry and position them as thought leaders. He commissioned me to produce regular LinkedIn content for his company.
How I helped.
We had an initial briefing call where I found out more about their business and their objectives. I then explained the services that I offer and we decided that content creation based on monthly LinkedIn Themed campaigns was the best fit for their requirements.
We then held a one-hour brainstorming session with their wider leadership team to flesh out topics that could run over a number of months and agreed the first one.
Each month I drafted an outline for the theme. Then once that was signed off, I wrote two articles, developed a storyboard for the accompanying video along with key bullets that my client then recorded. I then sourced briefed and managed a freelance video editor who stitched the two minute video together.
David Nash, Managing Partner – Implementation and Consultancy, Laminar Projects
“Laminar Projects is a fast-growing business and we’d identified thought leadership as a way to raise our visibility. We decided to work with Ayo as she really knows the construction industry which gives her context and she knows how to write engaging content so which enabled her to add commentary to our thoughts.”
Marketing activities.
Initial chemistry call
1 hour brainstorming session
Summary outline content for first LinkedIn Theme campaign
Drafted and produced 2 articles, 1 video and a summary post and social media post copy which the client then posted on a weekly basis.
Outcomes / Results.
So far, we have successfully delivered 5 campaigns covering datacentres, progressive delay claims / integrated change management and how to win work through data and digitisation and commercial – stills of the campaign are on the next page.
5 x campaigns
8x thought leadership articles
5x summary posts
5x videos – each with over 9500+ views
Inbound leads and follow up meetings secured for the business.
David Nash, Managing Partner – Implementation and Consultancy, Laminar Projects
Ayo has written four LinkedIn themed content campaigns (articles and videos) for us over the past 6 months which have helped to raise our profile as thought leaders and most importantly start conversations with the people that matter to our business.”
Examples.
