Telling research stories.
Business challenge.
During the 1st lockdown the lead marketer for Arup’s foresight and innovation team asked my to manage the development of a series of films that would show the impact of Arup’s investments into supporting research.
Client: Arup
Campaign: Launch a series of videos showcasing the importance of research
Services: Content Creation and Campaign Implementation
How I helped.
Initially, my role was to develop a framework to assess which research projects would be suitable for our films. My main role then moved to working with the filmmakers and the business to develop the overall approach for the film series and then working with numerous stakeholders to develop a clear brief for each film and then working to arrange the logistics to get them made. This was complicated due to the various lockdowns and ever-changing health and safety requirements.
Annabel Elliott-Browning Associate, Arup
“It was a joy working with you Ayo and you did such a brilliant job driving forward this amazing series for us 🌟”
Marketing activities.
·Framework for decision making
Marketing plan for overall series and mini approach for each film
Approvals from internal and external stakeholders
Drafting content including news stories and social media content.
A series of four films were made:
Communicating the uncertainty of sea-level rise
Flying Taxis: Simulating the sound of future cities
Regenerating Towns: The role of lighting
Population Activity Modeller: Simulating cities in lockdown