A focused strategy for growth.
Client: Mace Major Programmes and Infrastructure
Campaign: Business Sector Marketing Strategy
Services: Strategy & Planning, Content Creation, Campaign Implementation
Marketing lead for the Major Programmes and Infrastructure division at Mace. I worked with the Infrastructure Board to develop an integrated marketing strategy and campaigns that saw revenue double from £31m to £61m in just three years.
Centre for Cities transport research project to position Mace as infrastructure thought leaders
A 3-year marketing campaign for the redevelopment of Birmingham New Street station was part of the strategy.
The then Prime Minister visiting apprentices on the roof of Birmingham New Street Station.
