Putting your voice to the issues that matter.
Business challenge.
I was approached by the Managing Partner at Laminar Projects, a project management and data company, who had come across some of my built environment industry posts on LinkedIn.
The aim was to raise their visibility on a regular basis and use the comments as a way to start conversations with the wider industry and position them as thought leaders. He commissioned me to produce regular LinkedIn content for his company.
Client: Mace Major Programmes and Infrastructure
Campaign: Public Affairs and UK Government Profile Raising Activity
Services: Strategy, Copywriting, Content Creation
How I helped.
My role centred on working with our public affairs agency to secure strategic opportunities for Mace’s senior
management team
The main activities I had to undertake were around developing and maintaining a regular level of activity including meetings, leading our involvement in government responses, developing thought leadership pieces on key topics, and briefing and attending strategic events.
Approach.
Working with the MP&I board to agree priorities and overall messaging
Working with key stakeholders to conduct research and draft responses
Briefing designers for layouts
Overseeing final approvals and submission.
Briefing senior stakeholders for 1-2-1 events linked to our responses.
Attending government ministerial meetings.
Outcomes / Results.
Produced 4 public affairs parliamentary responses, and coached business leaders for interview presentations.
Responses included:
the Shaw Review about the Future of Network Rail,
the Sir John Armitt Infrastructure Review,
the Airports Commission Review
a parliamentary inquiry into youth skills and unemployment.
