Boost your business website home page's stickiness in 7 easy steps
First impressions count so being able to grab the attention of your website visitors as soon as they land on your home page is important if you want to get the most of your digital and online marketing.
With social media being everywhere, and with what’s happened to Twitter/X over the years and businesses being wiped out due to a seemingly innocuous change to an algorithm, it is no longer sensible to be reliant on channels that are free, and you don’t own. Due to this many business owners no longer want to be beholden to algorithms that they don’t control, particularly when their businesses are reliant on them for income. By having a well-designed optimised website, you are more in control of what you say, how you say and to whom. It is a marketing channel that you own.
Why your website homepage is important?
Your website home page is your online shop window and the most visited page on your website, so being able to grab their attention as soon as they land on your page is paramount.
Firstly, you need to signal that they’re in the right place, in marketing we talk about having your key message ‘ above the fold’ so literally a strap line on the first page screen of your website home page. You have to get across who you are, what you do, who you help and ideally what makes you special and stand out from the crowd.
Your website home is where your clients get to know, like and trust you and build affinity with your business brand. But how much time do you spend continually improving your website home page?
It pays dividends to spend some time optimising your website home page so it is working as hard as it can to drive business opportunities and connections.
Business website homepage optimisation tips
Understand your type of website home page
There are two types of homepage layout: a one-page scroll with everything on it, or a signpost to other pages.
Make use of the above the fold content
The most important part of the screen is above the fold - the part of the screen visible when someone lands on your homepage. Make sure it tells people who you are, what you do, and who you work with clearly.
Write to your audience, not at them
Put yourself in your audience's shoes. Write your copy as if you’re addressing a specific person, focusing on the benefits and transformations you can offer them rather than just features.
Use normal language
Avoid using technical jargon and acronyms that may confuse website visitors, or make sure you explain them. Use plain, simple English to explain who you are, what you do, and why you are worth working with. It should sound like you.
Show your face
Include photos of yourself or your team to reassure visitors and make the website feel personal. People do business with people, so showing friendly faces can make your site more inviting and accessible.
Provide clear contact options:
Make it easy for visitors to contact you. Include email addresses, phone numbers, and forms to ensure visitors can get in touch easily.
Include a call to action (CTA):
Ensure there's a clear CTA on your homepage, so visitors know what to do if they want to find out more or want to hire you.
Frequently asked questions
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A website home page is your online shop window and is the gateway to building an affinity with your business brand.
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Your website home page is the most visited page on your website and is there to signpost visitors to explore your website further.
The key is to have a sticky website whereby visitors want to learn more about you and your business and scroll down more.
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With just a small bit of regular attention, your business can reap large dividends as your home page will be working as hard as it can to drive business opportunities and connections.
Additional resources
Listen to my podcast episode where I talk through how to maximise impact on your website home page
Get in touch
I’m Ayo and I’m a built environment and infrastructure (particularly rail) nerd. I’m a marketer by trade who loves to create thought proving plans and content for firms who want to make a positive impact. Do DM me if you want to talk about how I can help your firm. ayo@abbasmarketing.com.
