Content MOT.
Your content is working hard.
But is it working right?
Send me a piece of content. I'll tell you what's landing, what could work harder, and one thing to change right now.
A senior, sector-specific review. Delivered in 48 hours -
available from 26 May.
What it is
A focused, expert review of your content, done by someone who has spent 25 years in the built environment sector and knows what good looks like here. You send me a piece of content. I send back a clear, honest review: what's landing, what could work harder, and one thing to change right now.
What you can send
A capability statement or credentials document. A website page or about us section.
A LinkedIn post or article. A project case study. A proposal introduction or executive summary. A thought leadership piece.
What you get back
A written review and a personal Loom video walkthrough, so you can read the detail and hear the thinking behind it.
What's landing - The parts that are doing their job, so you know what to protect and build on.
What could work harder - Where the gap between your strategy and your execution is showing, and why it matters to the clients you're trying to reach.
One thing to change now - A specific, actionable recommendation your team can act on straight away.
Your Loom walkthrough - A short personal video of me talking through your content, you'll see exactly where my eye goes, what I'm reading, and why I'm flagging what I flag. More useful than a report on its own.
The Content MOT Investment
£175 single piece
or
three pieces for £495.
Reviewed and returned within 48 hours - delivered from May 26.
Why now - what the gap is costing you
Every week your content goes out under-delivering, you're leaving something on the table.
A proposal that doesn't land the way it should. A capability statement that blends in rather than stands out. A LinkedIn article that doesn't open the doors it should.
While none of it feels catastrophic in the moment, it compounds over time. Clients form impressions fast and built environment procurement cycles are long, so a weak first impression may end up impacting you before you get started.
The firms winning the work they want are communicating clearly, consistently, and in a way that reflects how good they actually are.
The Content MOT is one piece of content, delivered through an honest review, with one thing to change now.
Why work with me?
I've spent 25 years in the built environment sector watching firms produce content that undersells them. They have great stories to tell but often don’t know how to capture and tell their stories in a way that sells them to clients. It’s because the gap between what a firm knows about itself and what it puts into the world is wider than most people realise.
I've worked with Arup, WSP, Buro Happold, Mace and Ramboll, and many more on delivering successful marketing strategy and the content that accompanies it. So I know how this sector thinks, how it buys, and what actually moves the people you're trying to reach. That context will feature front and centre in every review I do.
Backed by 25 years of built environment marketing expertise applied to your specific piece of content
What people are saying.
“Ayo has written four LinkedIn themed content campaigns (articles and videos) for us over the past 6 months which have helped to raise our profile as thought leaders and most importantly start conversations with the people that matter to our business.””
Frequently asked questions.
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Built environment firms, engineers, contractors, project managers, consultants. Firms where marketing is handled by a small team or a founder and you want a senior view on what's going out.
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Email it to ayo@abbasmarketing.com with a line or two of context, what it's for, who it's aimed at, and what you're hoping it achieves. That context shapes the review.
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You can send three pieces for £495, reviewed together so I can look at consistency across them. If you need something more comprehensive, a full messaging review or team training, that's the Marketing Delivery Gap programme. There's a link at the bottom of this page.
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No. The MOT is a review, not a rewriting service. You'll get clear direction on what to change and why, your team implements it. If you need hands-on rewriting or a bigger content overhaul that's a separate conversation.
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Within 48 hours of receiving your content and payment. If you need it faster get in touch first and we'll see what's possible.
Is there something bigger going on?
The Content MOT is a great starting point. But sometimes one piece of content surfaces a wider issue — messaging that's drifted, a team that needs a framework, a strategy that isn't translating into what goes out the door. Drop me an email to talk ayo@abbasmarketing.com