Strategic marketing transforming how built environment firms compete.
Over 25 years I've worked with some of the UK's most ambitious architecture, engineering and construction firms. My clients have doubled revenue, entered new markets, and won work on the projects that matter to them. I bring the strategic marketing perspective that turns good firms into ones that are known, sought after, and winning the right work.
I'm Ayo Abbas, founder of Abbas Marketing. Since 2020, I've worked with five of the top ten UK engineering consultancies, helping firms reposition, grow, and compete more deliberately for the work they actually want.
My clients have doubled revenue, entered new markets, and won work on some of the UK's most significant projects. I bring 25 years of built environment experience to every conversation I have which means I understand how these firms operate, how decisions get made, and where marketing tends to go wrong. Most importantly I know how to mesh strategy with the practicalities of getting things done and share that knowledge readily with my clients
Based in South West London, I work with firms across the UK and internationally, in person and remotely.
About.
Marketing strategy.
Getting clear on how you compete and what you are known for.
I work with leadership teams to build strategic positioning that shifts you from chasing work to finding and attracting it.
What I do.
Thought leadership.
Turning your firm's expertise into visibility that reaches the right people. From content strategy through to execution, I help firms become the voice their clients want to hear from.
Training and masterclasses.
Practical, sector-specific training for marketing teams and built environment professionals. Delivered in person, online, and in structured formats that work across time zones.
Advisory and speaking.
Strategic counsel for when major decisions need marketing expertise at board level. And if you are looking for a speaker who knows the sector and tells it straight, I’mm available for conferences, away days, and industry events globally.
Who for.
Growth.
Worked with a global major project and programme management consultancy firm who grew revenue from £31m to £61m turnover, doubling revenue in just three years.
Results.
Business Development.
Won over £2bn in project work in an area of London by collaborating with business leaders developing stronger positioning and bids.
Reposition.
Worked with a mid-sized archtiecture firm to analyse and articulate more relevant messaging, targeting and to attract target clients and specific market sectors due to current market slowdown.
Training.
Worked with a global senior leadership team to improve how they communicate and influence others to improve how their messaging cuts through and makes postive impact.
Built environment marketing leaders podcast.
Over six years, 20K+ dowloads and 100+ episodes I’ve produced and hosted my podcast The Built Environment Marketing Show to showcase AEC industry voices and best practice. The podcast is about sharing practical ways to do things better and featured practices include FCB Studios, Make Architects, Hoare Lea, Mace, Arup, and Perkins&Will.
As seen in.
Thoughts.
Latest news.
Speaking at WICE Awards Summit April 23rd.
Ayo Abbas will be speaking at the WICE Awards Summit on April 23rd. i’ll be on stage having a fireside chat with Cristina Lanz Azcarate where we’ll be talking about why women in the built environment need to be part of the conversation shaping digital transformation, we can’t just sit back and let it happen to us.
My session, "Claiming the Strategic Seat at the Digital Table," looks honestly at where the industry is right now, what gets lost when the people with the most sector experience sit on the sidelines of these decisions, and what it actually looks like to step in and influence how these tools get designed, implemented and used. It'll of course be a practical conversation for women who are ready to lead.
Instagram latest.
