In the press Ayo in two recent features on female entrepreneurship
It's been a good few weeks for visibility. I was recently quoted in two separate in-depth features on female entrepreneurship as part of International Women’s Day coverage.
SMEWeb: 38 female entrepreneurs share their tips on starting a business
SMEWeb rounded up business advice from 38 founders across the UK. My take was simple: you don't need a polished brand, a professional photoshoot, or a fully built website before you start winning work. Focus on revenue-generating activity first. Get in front of people, have conversations, and build clarity through doing rather than endless preparation.
Read the full piece here.
Wandsworth Enterprise Hub: how to turn ambition into action
Journalist Rebecca Burn-Callander profiled me alongside Poppy Mardall of Poppy's Funerals and Dr Megan Rossi of The Gut Health Doctor. The piece looked at what ambition actually looks like for founders who aren't chasing scale for its own sake. I talked about quality work, thought leadership, and doing right by clients.
I also spoke about self-doubt, timing, and how being made redundant became the nudge that made starting Abbas Marketing a now-or-never moment.
Check out the full article here.
Thanks for reading
If you are you looking for a comment or thought leadership for your publication please do drop me a line ayo@abbasmarketing.com
