Blog
My musings, thoughts & news
As a highly experienced senior B2B marketer, particularly in the built environment - I love to analyse and write so my blog showcases some of my musings on topics mainly centred around marketing and the built environment. Feel free to comment and share your thoughts on my blogs and of course you can also email me too if you have any questions.
Does the fall of Carillion Contractor prove that the construction industry model is broken?
The fall of large construction company Carillion was shocking - read what I feel its demise mean for the construction industry model.
Why businesses must get real about marketing
When it comes to marketing it’s easy to focus on the more superficial aspects as they’re easier to grasp and often deemed to be more ‘exciting’. By superficial I mean things like:
Reassess your proposition
Your proposition goes very much hand-in-hand with the value that your product or service brings to clients. It’s your own special secret sauce so being able to define and articulate it is key
Content I’ve read - May 23
Lots of great content for you to catch up on spanning city developments, built environment networking and more.
You’re furloughed - what next?
It’s a crazy time with many of us being furloughed or at risk of being. Hear my thoughts on how you may be feeling…
Can HS2 win hearts and minds?
The Prime Minster has just approved HS2 to continue. As well as delivering the project all concerned will need to figure out how to win back the hearts and minds of the general public. Read my thoughts on how they can do this.
10 tips for writing winning entries for construction and architecture industry awards
Construction industry awards are a great way to boost recognition and get credit for your work and make you stand out amongst your competition. Here are some tips on how to write winning industry award entries for construction and built environment firms.
After Carillion Contractors: Public sector outsourcing and contracting
‘After Carillion: Public sector outsourcing and contracting’ is a report really worth reading produced by the The House of Commons public administration and constitutional affairs select committee. It details 5 key things…
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