Storytelling and marketing architects

Aug 28

Written By Ayo Abbas

Architectural storytelling is powerful

Storytelling is under-utilised in the architecture profession.

Good stories help architects to:

Connect with clients
Win work
Raise visibility
Be known for something
And so much more.

In this interview that I gave to RIBA in August 2020, I shared some stories about how architects can tell stories as a way to connect and reach out to new clients.

The interview touches on:

Why architects should be marketing themselves now
The importance of digital marketing and social media – particularly as more traditional BD tactics such as face-2-face events have stopped
Making sure your website reflects who you are now
Producing engaging content about your projects and sharing them online as well as with the press.
If you’re a signed-up RIBA member do check it out on their website here.

Storytelling tips for architects

If you are after tips on how to do architectural storytelling well do check out this recent LinkedIn Live where Stacey Meadwell and I share some tips.