Blog
My musings, thoughts & news
As a highly experienced senior B2B marketer, particularly in the built environment - I love to analyse and write so my blog showcases some of my musings on topics mainly centred around marketing and the built environment. Feel free to comment and share your thoughts on my blogs and of course you can also email me too if you have any questions.
Why businesses must get real about marketing
When it comes to marketing it’s easy to focus on the more superficial aspects as they’re easier to grasp and often deemed to be more ‘exciting’. By superficial I mean things like:
![A smartphone screen displaying an email titled '[Test] ChatGPT and AI: Are you ready to grasp the opportunity?' with a profile picture of a man, purple banner about ChatGPT and AI, and the start of a personalized message mentioning awards and accomplishments.](https://images.squarespace-cdn.com/content/v1/5e190392dce55f319a98a1a5/e82f01b2-b27c-465b-9048-a75add3f426e/2023+Clean+Phone+Notification+Instagram+Post.jpg)