Strategy snacks sessions.

Get strategic clarity and start 2026 with confidence to go-to market.

Are you stumbling into 2026 with last year's plan or no plan at all? Most built environment firms will lose competitive advantage in 2026 because they sound identical to everyone else and are doing what everyone else is doing.The market is getting so much tougher and competitive. Book a focused 90-minute strategy session and start 2026 with clarity and confidence to thrive.

This is for you if:

You're tired of losing to competitors despite better technical work
You know 2026 needs to be different but haven't crystallized your thinking
You've drafted plans but need someone to stress-test them before committing
You want strategic validation without lengthy consultant engagements
You need clarity on what actually matters vs trying to do everything

This isn’t for you if:

You need tactical marketing execution (website builds, campaign management, etc.)
You want someone to implement the strategy for you
You're looking for a 60-page report to present to the board
You need procurement-approved lengthy engagements

Choose your focus.

Option 1: The Brainstorm.

"Help me figure out what 2026 should look like"

Blank slate ideation from someone who always has too many for firms who know they need a plan but haven't crystallised their thinking yet.

After 90 mins you’ll have:

3-5 strategic priorities ranked by impact and achievability
Clear understanding of where you can genuinely differentiate
Q1 quick wins and immediate actions that prove strategic direction
What to STOP doing (as important as what to start)
Confidence to present to partners/board
Voice note summary within 24 hours for easy reference
One page visual strategy map
Investment: £800 | 90 minutes | Through Dec 20

BOOK YOUR STRATEGY BRAINSTORM SESSION

Option 2: The Challenge.

"I've drafted plans for 2026, help me stress-test them"

Bring your emerging 2026 strategy, budget plans, or team priorities. I'll challenge assumptions, spot gaps, and help you sharpen what matters.

After 90 minutes, you'll have:

A validated approach with clear refinements, risk mitigation and confidence to execute
Reality check: Is this ambitious or achievable?
Resource allocation: Are you investing in the right places?
Competitive positioning: Where's your edge?
Execution risks: What could derail this?
Missing pieces: What aren't you seeing?
One page visual strategy map
Investment: £800 | 90 minutes | Through Dec 20

Book your STRATEGY challenge session

Challenges the strategy session will help you overcome.

Common scenarios we address:

"We keep losing framework bids to the same competitors" We'll identify what actually differentiates you beyond "we're technically excellent"

"Our 2026 plans feel generic and too ambitious" We'll stress-test what's achievable and where to focus resources

"Our marketing and BD aren't aligned on strategy" We'll create shared priorities that actually drive pipeline

"We need to stand out but don't know how" We'll find your genuine competitive edge in the market

How it works.

90-minute virtual session via Teams/Zoom
Pre-work: 15-minute questionnaire (Brainstorm) OR send me your draft plans (Challenge)
During: Intensive working session - bring your thinking, I'll bring 24 years of built environment strategy experience
After: Voice note summary with key decisions and actions within 24 hours

Why book your December session

Start 2026 with confidence: Walk into Q1 with validated strategic priorities, not half-baked plans you're hoping will work.

Have the clarity competitors lack: While others are figuring out their positioning in February, you'll be executing with confidence from day one.

Market yourself from a position of strength: Know exactly what differentiates you and where to focus resources. No more generic messaging that sounds like everyone else.

Hit the ground running: Q1 opportunities won't wait for you to get your strategy sorted. Be ready when they appear.

Strategy Session Investment

£800 per session

Available: Now to December 20th

Why work with me?

Most consultants will tell you to "strengthen your brand" or "improve your marketing." That's vague and unhelpful. I’m Ayo Abbas and I’ve worked with built environment firms both large and small throughout my career. I understand how the market works, ways to win work and how to communicate who you are clearly so you reach your target audience and achieve your business goals.

I transform how your market sees you - with 24 years of proven results in the built environment sector. I understand procurement frameworks, long sales cycles, ESG requirements, and most importantly how technical and design firms actually win work, even in increasingly challenging business environments.

You don't need another generic marketing or comms consultant giving you generic advice that isn’t tailored to your market context and relevant to your actual business. What you need is strategic clarity from someone who's been there and done it many times over with firms both large and small. And even helped firms like yours double revenue and transform competitive positioning.

What people are saying.

“Collaborating with Ayo always gives you the sense that things are moving forward at a pace - she overcomes hurdles with panache and ‘gets things done.”

Sarah Gargett, Front End Developer, Freelance

“Ayo has written four LinkedIn themed content campaigns (articles and videos) for us over the past 6 months which have helped to raise our profile as thought leaders and most importantly start conversations with the people that matter to our business.”

David Nash, Managing Partner – Implementation and Consultancy, Laminar Projects

“Ayo provided a fun little LinkedIn training session for me. Reviewing my profiles and suggesting how I could improve them, as well as making suggestions to help me get the most out of the platform. I found this session really useful and informative. Ayo is a lovely, warm person, who really knows her onions, so if you need some LinkedIn help, give her a shout!”

Mark Ferguson,
Very Own Studio

Frequently asked questions.

Absolutely. The Challenge Session is specifically designed for this. Most firms have draft plans that are either too ambitious, too vague, or trying to do too much. I'll help you identify what's genuinely achievable, what to prioritize, and what to cut. You'll walk away with a refined, executable strategy - not another version of "we should do everything.”
Perfect for the Brainstorm session. Many Directors and MDs know 2026 needs to be different but haven't carved out time for strategic thinking. We'll start from where you are now, identify your biggest opportunities and constraints, and create 3-5 clear priorities you can actually execute.
Three key differences: (1) Speed - 90 minutes vs months of engagement, (2) Built environment expertise - I understand procurement frameworks, long sales cycles, and how architects/engineers actually win work, not generic business strategy, (3) Practical - you leave with actionable priorities, not a 60-page report that sits on a shelf.
Minimal. For the Brainstorm: 15-minute questionnaire about your current situation. For the Challenge Session: send me your draft plans 48 hours before. That's it. The session itself is where the real work happens.
Yes, up to 2 additional people at no extra cost. More than that and we lose focus. I find the best sessions are either solo (faster decisions) or with one key partner (BD + Marketing Director, or two Directors with aligned interests).
Completely. Everything we discuss is confidential. I won't share your strategy, challenges, or even that we've worked together without your explicit permission. Many clients later become case studies, but only when they choose to and after successful implementation.
Book now for a January session. December availability is limited because of year-end planning urgency, but I'm running these through Q1 2026. The earlier you book, the better your slot options.