Reassess your proposition

Your proposition goes very much hand-in-hand with the value that your product or service brings to clients. Your value proposition is your special secret sauce that helps your business to solve a problem your competitors can't or help them overcome in your own distinct way. It’s what makes you special, it’s what makes you stand out and gives customers a reason to buy from you.

By formulating your value proposition you are looking at what you are now going to be taking out to the market.  Your products, services and messaging should change over time and major challenges such as lockdown are a great time for you to review them to make sure you’re delivering what the market needs now.

How to you create your value proposition?

You can start by answering questions such as

• What’s the benefits that your service brings?

• What issues and challenges are your customers / potential customers now facing as we’re transitioning out of lockdown? 

For example, will their office environment need to change so that they can they get their employees back to work safely? Will they be operating under a hybrid model with some home working employees and some office based – can you change your proposition to support them with their new version of normal?  

Now it’s time for some self-reflection – look back at the value that you’ve identified that your company brings – does your current value proposition still stand up? Will it need to be altered to reflect your clients new challenges or should you come up with something totally new to address what they’re now facing?  

Once you’ve cracked this, you’ll have a value proposition that’s applicable to the market, now. Hold onto it, it’s valuable and what you’ll now need to figure out how to bring your story to life and share it with the world - the fun part of marketing!