Why demonstrating the value of marketing is important?
It is so easy to dive straight into the tactics of doing. Strategy and measuring the power of what you’ve done and demonstrating the results and value are key to making sure you’re actually doing the right thing.
Yet, so many businesses don’t really stop to measure and reflect as they see it as a waste of time.
Why your should show the value of marketing?
If you can articulate where and how you add value
you’ll stand out from your competition
you'll put yourself in pole position to win work
you'll strengthen your argument for maintaining your fee level.
You’ll need rock solid examples to support your statements.
HOW DO YOU DEMONSTRATE THE VALUE OF MARKETING?
Identify what value you want to be known for.
Ask the right questions when you write up your case studies and information about what you do and how.
Find numbers, metrics and stats to evidence what you do
Get client testimonials to reinforce your value messages, it’s so much better coming from a third party.
Make it interesting – use impactful words, infographics, film – get as creative as you but find engaging ways to tell your story and show how you add value.
As well as demonstrating value show how you'll help clients achieve or exceed their outcomes and overall aims. And now we are starting to look at value with a wider lens with the rise of social value.
