Transform Your LinkedIn approach to support your business development
LinkedIn audit & strategy intensive
For built environment professionals.
"Are you Ayo Abbas?" - That's the question you want prospects asking
Recently at a networking event, someone approached me saying "Are you Ayo Abbas?" They'd been following my LinkedIn content for years and finally got to meet me in person.
Here's what struck me: LinkedIn had done the heavy lifting before I even walked in the room. They already knew me, liked me, and trusted me. The marketer's holy grail.
But here's what most built environment firms are missing...
The reality check
Gone are the days when your work speaks for itself and projects just walk in the door. With an increasingly competitive market, you need your expertise to be visible where your ideal clients are already looking.
LinkedIn has over 1 billion users. Only 1-2% are posting regularly. Everyone else is lurking - watching, paying attention, but not engaging openly.
Translation? Massive opportunity for practices who get this right.
Yet most architecture and engineering firms are using LinkedIn like it's 2015:
Post a project photo
Get the team to reshare it
Wonder why nothing happens
Meanwhile, your competitors are building authority, connecting with decision-makers, and having prospects approach them.
What changes everything
Strategic LinkedIn presence that makes networking effortless. When you show up consistently with valuable insights, something magical happens:
✅ Prospects already know you before you meet them
✅ Networking becomes easier because you're not starting from zero
✅ Clients seek you out instead of you chasing them
✅ Premium pricing because you're not just another practice
But only if you know what you're doing.
Here's what you get
Complete LinkedIn transformation in one focused package:
✅ Profile audits - Personal and company profiles that actually convert visitors
✅ Content pillar and strategy - 3-4 content pillars tailored to your expertise and target clients. and what to post that positions you as the expert (beyond project photos)
✅ The 1-2% advantage - How to join the small group posting strategically while competitors stay silent
✅ Connection roadmap - Who to connect with and how to do it without being salesy
✅ 30-day action plan - Week-by-week priorities so you know exactly what to do
✅ 1-hour strategy session - What makes content actually work, plus Q&A on your challenges
Perfect for practices who
Want networking to feel easier because prospects already know them
Are tired of beautiful project posts getting zero business impact
Understand that being in the 1-2% who post regularly = massive competitive advantage
Want to be the practice people approach, not the other way around
This works if you
Actually want to use LinkedIn for business development (not just project showcasing)
Are willing to be consistent with your approach
Understand this builds authority over months, not days
Want practical advice, not theoretical marketing fluff
How it works
Step 1: Quick prep questionnaire about your goals and current challenges
Step 2: I audit your current LinkedIn presence and analyse what's working and opportunities
Step 3: 1-hour strategy session where we walk through everything and I show you what makes content actually work
Step 4: You get a complete action plan plus 30 days of email support for implementation questions
Delivery: 14 days from booking to completion
What you'll know after this
Exactly what to post, when and how to post it
How to write LinkedIn content that prospects actually care about
Which connections to prioritise and how to approach them
How to measure success (hint: it's not likes and comments)
A system that works
Investment: £950
Includes everything above plus:
Detailed audit report with specific recommendations
Content calendar framework for next 3 months
Email templates for connection outreach
30-day implementation support
Guarantee: If you don't walk away with a clear system you're confident using, I'll refund your investment.
What You Get
Strategic Content foundations
3-4 content pillars tailored to your expertise and target clients
Content themes that position you as the go-to expert
Hashtag strategy that gets you discovered
Connection strategy for your ideal clients
30-Day Action Plan
Week-by-week priority roadmap
Target audience connection list with outreach guidance
Monthly content calendar framework
Performance tracking setup
One hour LinkedIn online session
Knowing, finding and connecting with your target audience
What makes a good post and what makes a good profile
Ideas on posting and making more of an impact
LinkedIn Algorithm hints and tips
Other features to consider
LinkedIn Power-Up training cost £900
Perfect for practices who:
Have amazing work but are struggling to get seen because they:
Post inconsistently (or not at all)
Get low engagement despite having great content
Want to connect with better clients but don't know how
Feel like LinkedIn is a mystery they should have cracked by now and Instagram appeals more to your natural strengths
Investment: £950
Delivery: 5-7 business days + live session
Guarantee: Actionable recommendations you can implement immediately
“Ayo provided a fun little LinkedIn training session for me. Reviewing my profiles and suggesting how I could improve them, as well as making suggestions to help me get the most out of the platform. I found this session really useful and informative. Ayo is a lovely, warm person, who really knows her onions, so if you need some LinkedIn help, give her a shout!”
Mark Ferguson,
Very Own Studio
Book an appointment.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
