Tips on improving your marketing from industry experts
In celebration of changing my podcast name to The Built Environment Marketing Show, I decided to record the first five episodes live on LinkedIn at lunchtime over a week. It was fun, took far more work than I‘d ever envisaged but I’m chuffed with the results.
If you’ve been wondering how to get your website to work better or thinking about how you can sharpen your work-winning efforts, maybe you’ve been considering giving podcasting a go as you love to talk. Then the episodes below are very much for you:
How to improve your website without spending a ton of money – Tom Garfield
Conversions, behavioural analytics, SEO, backlinks, cyber security, the importance of having a good content strategy and how to avoid rage clicks are just some of the topics covered in this highly action-packed episode watch below.
Listen to the audio podcast here
Putting your best business foot forward to win work – Leonie Thomas
Networking, work winning, how to get your bidding house in order, getting in the right mindset for bidding and much much more is featured in this episode with the brilliant Leonie Thomas.
Check out the audio interview here.
How to get your LinkedIn activity firing on all cylinders – Stacey Meadwell
We covered a lot of ground from what to post? What makes a good post? What types of posts to do and how often to post? How to use hashtags and why going viral isn't everything?
And loads, loads more. It's a fun, lively conversation and is packed with hints, tips, ideas and laughter. And we even answer a few questions from our audience.
Listen to the audio interview here.
Podcasting - a route to grow your business? – Emma Drake
Podcasting is a great way to raise your visibility and to grow your business. We talked about how podcasting both creating your own or go on others can be a great way to market your business and the sheer level of opportunities that are therefore the taking. Catch our audio conversation here.
Securing press without projects – Hannah Cox MCIPR
If getting into the press still on your to-do list for Q4?
Then check out this conversation where we looked at the difference between Press and PR, what journalists really want and how to follow up with them, messaging and Hannah shared a really useful acronym IDEA to help you to create content. Listen to our audio chat here.
And of course, you can also check out my podcast series below. Do drop me a line to let me know what you think about the series and if you’ve got ideas about potential guests ayo@abbasmarketing.com
The fall of large construction company Carillion was shocking - read what I feel its demise mean for the construction industry model.