Blog
My musings, thoughts & news
As a highly experienced senior B2B marketer, particularly in the built environment - I love to analyse and write so my blog showcases some of my musings on topics mainly centred around marketing and the built environment. Feel free to comment and share your thoughts on my blogs and of course you can also email me too if you have any questions.
Why we all need to learn the art of storytelling
So I've always believed in the power of a good story at both work and home. Do take a look at my latest on why we all need to master the art of storytelling.
Does the fall of Carillion Contractor prove that the construction industry model is broken?
The fall of large construction company Carillion was shocking - read what I feel its demise mean for the construction industry model.
Redundancy – An employee’s view
Being made redundant is a jolt to the system - here’s my take on how to deal with this enforced change.
Why businesses must get real about marketing
When it comes to marketing it’s easy to focus on the more superficial aspects as they’re easier to grasp and often deemed to be more ‘exciting’. By superficial I mean things like:
Be more like Marcus
Read why we should all be more like Marcus Rashford. He used his fame for good during lockdown - mounting a campaign to get the free school meals voucher scheme running over Summer and raised a phenomenal £20m for Fareshare UK over lockdown.
![A smartphone screen displaying an email titled '[Test] ChatGPT and AI: Are you ready to grasp the opportunity?' with a profile picture of a man, purple banner about ChatGPT and AI, and the start of a personalized message mentioning awards and accomplishments.](https://images.squarespace-cdn.com/content/v1/5e190392dce55f319a98a1a5/e82f01b2-b27c-465b-9048-a75add3f426e/2023+Clean+Phone+Notification+Instagram+Post.jpg)