Ep 45: A concrete approach to TikTok with Andrew Athias
Today’s interview is where we go stateside as I interview Andrew Athias, who is the Digital Director for Silvi Materials in Philadelphia. Silvi Materials is a great example of a traditional construction firm trying something different, TikTok, to market itself and it paying off.
This interview was recorded the morning after Philadelphia’s loss in the Superbowl.
In this episode:
How his boss reached out to him to join their firm even though they had no social media presence
What makes a good video and content
And how employees and contractors are now approaching him to be featured on TikTok
How to measure success on TikTok
The Built Environment Marketing Show is a podcast for architects, engineers, marketers and anyone interested in all things built environment and marketing related. The show is hosted by marketing consultant Ayo Abbas from Abbas Marketing. The consultancy bridges the gap between business strategy and tactical marketing for engineers and architects.
Support the show
Sharing us on social
Following us on Apple or Spotify
Leave us a review on Apple or Spotify
Or tell a friend about the show who you think will benefit.
More podcasts.
Transcript.
Ayo Abbas 00:05
Hello and welcome to my first interview of 2023 and it's good to be back. So my name is Ayo Abbas and I run my own consultancy called Abbas Marketing. And today my interview is going stateside, where I interview Andrew Athias, who is Digital Marketing Director for Silvi Materials in Philadelphia. This interview was actually recorded the morning after Philadelphia lost the Super Bowl. So I'm just grateful that Andrew actually still showed up and took part. If they'd won, he probably wouldn't have come to be honest with you. But you know, he's here. It's great. I really enjoyed it. And it was good fun. So in this episode, we talk about how his boss actually reached out to him to join their firm, even though they had no social media presence. So it's a huge strategic decision. We also talk about what makes a good video and content overall, especially for platforms like tick tock, or Instagram rails. We also talk about how employees and contractors are now approaching him to be featured on the company's tic tock, which is a huge role reversal. And we also talk about the measures for success for TikTok, as they're a bit different to what you'd normally see in marketing. So I will stop chatting and let you get on with listening. Take care, bye.
Ayo Abbas 01:27
I enjoy. Thank you so much for coming on the show. So where are you based?
Andrew Athias 01:33
I am currently based in the saddest city in America right now Philadelphia, Pennsylvania, due to the fact that we just lost the Super Bowl 12 hours ago, and I have not slept yet. So we
Ayo Abbas 01:49
If I can just say thank you so much for agreeing to come on the show the day after the Super Bowl.
Andrew Athias 01:54
This is clearing my depression. So I am happy to be here.
Ayo Abbas 02:00
I laugh that's what I'm gonna say. So Andrew, can you introduce yourself and your role at Silvi Materials.
Andrew Athias 02:06
Yeah,
Andrew Athias 02:06
so I am the Digital Marketing Director for a concrete and aggregate materials company here based in the Greater Philadelphia and New Jersey area called Silvi Materials. Just as I said, we primarily, make and deliver ready mix concrete. Just want to make sure that people know that it is concrete and not cement. Cement is a material and ingredient that goes into concrete. But concrete is the thing that you walk on the sidewalks. It's what buildings are made out of. So it is a concrete company.
Ayo Abbas 02:43
So how long does it take you to learn about concrete? That's probably my first question.
Andrew Athias 02:48
So it's funny, I have an engineering degree. So I went to RIT at the Rochester Institute of Technology, and my engineering focus degree was more around digital engineering. So computer science, computer engineering, but I had a lot of roommates and friends who are also you know, industrial engineers and civil engineers. So I was familiar. Yeah, I was familiar with construction like things. But when you start working for a company, you learn everything about the company. So I got hired back in March of 2020. So three years, and now I can't say that I'm a concrete professional, but I definitely know, I know way too much about concrete than I thought I would ever know. In my entire life.
Ayo Abbas 03:38
Do you find though, because I find like when I worked for like the product manufacturers and stuff, then I start looking at the lighting every I went or I'd start looking at the carpet. Yeah.
Andrew Athias 03:48
You start analysing things like I can't, I can't walk outside anymore. Like I'll walk outside on the street like yes, that's that type of concrete. Ah, yes, that building is using a high early concrete got it? Okay. So it's like, I hate myself that I know so much about concrete. Now I feel like people drink wine like, yes, these. These grapes are from California. And these grapes are from Texas, like I'm a concrete connoisseur.
Ayo Abbas 04:16
I'd say concrete connoisseur. That's your new name.
Andrew Athias 04:19
I'm going to change my title on LinkedIn to concrete connoisseur.
Ayo Abbas 04:24
Yes, just like fine wine, but
Andrew Athias 04:28
except you can't drink it do not eat.
Ayo Abbas 04:32
No, no, no. It also sets quite quickly as well. Yeah, so many things. Okay, so. So how did a concrete company end up taking on digital lead? Who's going to actually take them on to TikTok? That's not necessarily the most straightforward thing you'd expect?
Andrew Athias 04:51
Yeah. No, no, you're absolutely correct. You know, construction companies are notoriously known for by being very slow to getting into marketing, any type of marketing, you know a lot of these construction companies still use billboards, radio ads, word of mouth, which, if done well can still be effective. But I didn't apply for this role. Let me just put it that way. I never filled out a application job application for this. I was found. So in my free time, I am actually also a social media influencer for Reese's Peanut Butter Cups. I don't know if you're familiar with the Hershey's product, Reese's chocolate peanut butter cups, but I make a lot of content on a influencer platform that I have called the Reese's guy, and I'm on Instagram, TikTok Twitter and I talked about Reese's I make content about Reese's and I had made an ad.
Ayo Abbas 05:53
Do you have a lifetimes supply?
Andrew Athias 05:54
Yeah, as you can see my room right now like if I could lift my camera and show everything like you would see Reese's artwork Reese's merch, Reese's kit, like I've got a shelf over here of just Reese's products, like you would think I was Willy Wonka. But what's crazy is I made a targeted ad to get one of my videos, more views. And I guess my now manager saw it. And he slid into my DMs one day saying, "Hey, we're thinking of launching social media for our concrete company, would you be someone who would be interested in taking on that role?" Again, I had never heard of this company. I thought it was a fake company. Like I thought it was spam. Like I almost deleted it. Because oh my gosh, yeah. Because in when I looked at it, it had like three followers. So I was like, this isn't a real company. And I'm from Philadelphia, I've never heard of this company. And so I was like, this is a fake. This is a fake account, trying to ask me to like,give them money or whatever. But then I googled it and looked into I was like, Oh, this is a real company. They're just bad at social media, because, , they need a social media manager, which makes sense why they're asking me to go be their social media manager. So long story short, I was found, and because I make a lot of content, and convince to, , come join a concrete company, and now they pay me to, run their marketing, and honestly, it's one of the greatest career choices I think I've made in my very young career life.
Ayo Abbas 07:32
That's lovely, though, it's like, you've got back to using some of the kind of engineering stuff that you've done. So it's, no,
Andrew Athias 07:38
I don't actually use any of the engineering things.
Ayo Abbas 07:41
But like, you might
Ayo Abbas 07:42
understand more understanding how to use it. I think it's more about the understanding, sorry, not using as in, you have to do a calculation.
Andrew Athias 07:48
I'm not the one making the concrete and delivering the concrete.
Andrew Athias 07:55
Yeah, I'm getting there. I'm getting there. Yeah.
Andrew Athias 07:58
Yeah. But you know, it's, it's really, it's really a testament to how forward-thinking, my manager is, so he's the son and nephew of the two owners of the company. So he really wanted the company to be more on social media. He just needed to find someone who understood it and was able to do it. Well. And that's how I did capacity question.
Ayo Abbas 08:20
And you can, because normally, construction companies are quite,old and older men tend to run most of these large construction firms, right? Your manager who reached out to you what kind of age bracket was here?
Andrew Athias 08:34
Believe it or not, I think before I got hired, he was the youngest person in the company. So he's in his, like, mid 30s. But he's, he's the son and nephew of the two people who own the company, and they're, in their 60s and 70s. Yeah, yeah, well, not 70s. But you know, up. Now, because our company is only 75 years old, and five, they're the current president and CEO, their father,started the company. But it's just a testament, you know, when you have younger people coming into a, you know, stereotypically old company, you start having younger ideas into how sales are happening, and how marketing is happening and how operations are happening. So it's always important. I mean, this is a great lesson for any company is to always look to hire younger people into decision making roles, because that's how you really start to get your company to progressively move forward and a lot of the tactics that you want to do.
Ayo Abbas 09:45
That's such an interesting thing. And it's, it's such a progressive thing for them to do because I think, I mean, I guess construction firms, by their very nature are risk averse. And I think that that's the issue we've got at the moment is like, you know, this generation who are kind of getting towards retirement, and then there's this younger generation coming through So who are the decision makers now? And you can't sit there and go? Well, they're not on social media. It's like, yes, we are. We're on social media. We're using it. We use it every day. Yeah. And when you look at the younger people, even younger people, they're all digital natives. And that's what they believe in. That's what they do. And that's how they conduct themselves. So it's quite an interesting transition that actually they reached out and said, and also how they reached out was really smart. They literally said, we don't even know about the industry. We just love your content, which I think is the right way to do it. Because actually, when I try and create for sites like TikTok, I'm used to creating for other channels, but it's like getting my head right into that kind of how to do it properly. And I'm not completely there yet. I'm a marketeer. And I'm there going, actually, I need to learn stuff and relearn things and how I structure stuff and how I structure content. So yeah, it's a i great, great thing they did. So it's really, yeah,
Andrew Athias 10:51
I mean, and that's, that's the some of the things that I tell other marketers is, you can be a great marketer, and not know how to be on TikTok. It's, it's like writing poetry, right? Just because you speak English, doesn't mean you can write music and poems in English, right? You need a certain level of creativity, and a certain way of thinking to make that kind of art form, right? And a lot of construction companies that are starting to get on to TikTok, and Instagram and YouTube and all these social media channels. Right? They're not understanding that, just because you put content on the platform, it's not the right type of content to put on the platform. Right, like I see on TikTok. They just upload pictures, and it looks like a slideshow. Right? And it's like, that's
Ayo Abbas 11:40
the presentations. Just use it. Hey, right, right.
Andrew Athias 11:44
Right. So it's like you can do that, like TikTok upload pictures and make it a slideshow. But that doesn't necessarily mean you're utilising the platform in the best way that you should be?
Ayo Abbas 11:57
Yeah, definitely. I think I think that's, I think, so in terms of the results and what gets you started and what March 2020? So what kind of results you've grown from the free followers and how's it looking? Yeah, it's
Andrew Athias 12:09
really exciting. Um, I'm not somebody who looks too much into follower numbers, per se. You know, my manager, and, the CEO and President like to look at follower numbers, because that's the only way they understand success, right. But we've grown pretty much by 1,000%, like, our TikTok channel went from zero to now I think we're at like, 11,000 followers, you know, but TikTok is one of those platforms where the number of followers don't matter, because you can just go, you can still get millions of views on a video with, you know, out having millions of followers. So, you know, we've hit a couple of videos that have hit, you know, 500,000 views, a million views. And in that range, so we've, done very well, in that sense. But same thing on Instagram, you know, we're we're about to cross the 10,000 follower mark, we've had videos that hit 6 million views, I think is our most successful video. So, you know, we're really growing to a point where now my manager is getting more ideas on the type of content that we want to put on different platforms. And even better, we're starting to think of hiring more help to make the content that we want to put on these platforms, we're really starting to become a media company, in the way that we're thinking. Yes.
Ayo Abbas 13:32
That's amazing. I mean, and also, it's an amazing opportunity for you as well, exactly. But it's, I mean, it's interesting, because I think, I always think like with social media platforms, once they start, once they're new, that's when your biggest opportunity for growth is right, that's when you can actually turn around and you can really you can get traction on it. But what you find on some of the more established platforms is if you're going from Instagram via the traditional route of your feed and stuff, you're not going to get traction anymore, because it just doesn't work like that anymore. And I think things like TikTok, you actually sit there and go, you can make a huge dent, just by going in there now. Yeah. Now, you know what I mean? Yeah,
Andrew Athias 14:09
we're not using, you know, these platforms necessarily, in the way that some people are probably thinking, it's like, you know, we're not making videos and then making money from the videos, right? And it's not like we're making content, and then someone watches our videos and then goes to our website and buys concrete, right. That's not even that's not how people buy concrete. You know, but what's happening is, we're getting brand new exposure. So again, I've lived in Philadelphia, my entire life has never heard of the company. Yet, now that we're starting to get more content out there. There's more people finding out about our company, and it's helping with hiring because now that more people know about us more people are applying to you know, either be a truck driver for us to work in our office positions, you know, work in sales, but you can't apply for a job if you don't know the company exists, right? So,
Ayo Abbas 15:01
in terms of construction we are always talking about work winning. Does that mean though also, that actually because you've got more visibility people have heard of your company more? Now? Yeah. Overall, in terms of when you're bidding for work, and contracts is going to help you just that visibility and recognition. Right.
Andrew Athias 15:17
Yeah. I mean, you know, I don't have the numbers in front of me on, you know, how many more projects that we've been able to successfully bid because of our social media accounts. But I will say, ever since I started launching our pages, other companies that we work with are tagging us in their social media, and they're excited to, you know, when we're working on a project with them, because they know they're gonna get marketing exposure from us, because they, we don't just, we don't just target ourselves in our, in our content. You know, we talk about the different companies and clients that we're working with, in our projects, and on Instagram and on TikTok. So, you know, now they hear about us, they hear about another construction company, and they help with their brand exposure. So it's really a win for everybody.
Andrew Athias 16:07
So, you know, we're, for an example, I made a video called Let's pour concrete and I talked about the fact that we're working with a company called Anthony Biddle, or general contractors. And, again, someone watching that video may have not heard of us, but now they've also heard of the Biddle contractor.
Andrew Athias 16:27
So it's, it's great. And actually, I get in trouble now sometimes, like good trouble, where I have other construction companies getting mad at me, because they're like, "Hey, we're working on this project up in North Jersey, and your social media guy wasn't there to help cover it" and I was like, Well, there's only one of us and I was at this other brand.
Andrew Athias 16:45
So you know, there's, other companies that we work with now that really want to be on our Instagram and on our TikTok page. So we need to hire people to, you know, help get coverage, you know, all of you out everywhere, because I can only be at one place at one time. So now we're starting to hire more, you know, digital marketers and videographers to go to multiple projects, you know, in the same day.
Ayo Abbas 17:13
Hi, it's Ayo here, and I just wanted to tell you a bit more about the show. the built environment Marketing Show was set up during lockdown one as a way to help firms do better marketing. It was very much about having the conversations that I have with my friends, and showing what best practice really is. In terms of me. Well, I'm actually a generalist marketeer. So I guess I know lots of things about marketing and how to pull everything together. So I could be talking about you know, PR, or understanding what to do next strategy wise, or figuring out how to get in front of the right audience or what messaging you should be using. Those are all things that I'm really skilled at Ayo and understand how to do for my clients. I now work for myself, and I set up my own consultancy at best marketing in 2020. And I'm working with a range of engineering and architectural firms, and even proptech firms who really want to, I guess, talk the language of their clients and their audiences and do something a bit different in terms of their strategy and content. If what I do sounds of interest to you do email me at Ayo@abbasmarketing.com and there's a y o, or head to my website, which is www.abbasmarketing.com. For more info, there's also a link in the shownotes, bye.
Ayo Abbas 18:27
If you're a construction firm, and you're about to kind of think actually I should start doing something on Tiktok any advice on where to get started? Or what to do?
Andrew Athias 18:35
Best thing I recommend for anybody and this can be for any industry, not just construction. But go onto the platform that you want to be successful on whether it's TikTok, whether it's YouTube, whether it's Instagram, and become a lurker look at other content, look at what makes good content or what you perceive as good content in your industry.
Andrew Athias 18:57
So let's say it's concrete, right? You can now go find concrete companies that are crushing it on Tiktok, like my company, but there are other concrete companies like Zynga. That's based out in Chicago, that area, you know, they make excellent content as well on their platforms. There's another company called SRM. They make really good content. I think it's all because I started making good concrete content. I really believe that once I because, believe it or not building materials was the first concrete company on TikTok. I got us on TikTok way before other companies figured out this was the platform to be on. But for any company, any industry, but, specifically construction, go on to the platform that you want to be successful on, look at what makes good content and then hire people to make that content.
Andrew Athias 19:50
Right. I see the same mistake all the time where it's like some head of salesperson. Yeah, yeah. Some head of salesperson who has no idea how to actually make a video or edit a video to try to make content, right? Because they don't have the eye for it, I give them credit for trying. But like, if you want to have a good mechanic, you need to hire a mechanic. Right? If you want to have a good driver, you need to hire a good driver. If you want to drive good on TikTok need to hire someone who's good at TikTok. Alright, it's no different. You know, you don't want me driving the truck. So let me just say that right. So you definitely. Right? So you want to make sure you're putting the right people, you know, into these positions?
Ayo Abbas 20:35
And I guess, um, is there like a structure to TikTok videos? Or is there anything any kind of way that your is best to approach it? Or is it depending on I guess what you're trying to do? Well, whatever
Andrew Athias 20:45
So, all we do on social media is this, right? We scroll we scroll with our thumb. All we do, all we do is scroll with our thumb, right? And your job as a marketer is to get someone to stop scrolling, to watch a video, but how do you get someone to stop scrolling? Right? You have to have a hook, right, some something to catch their attention for the first three seconds, whether it's some kind of saying like, 'I can help you save 3% on your concrete ingredients', or I know five ways to get you more clients or something, something that's going to get people interested in your video. And then you you basically get the hook, do whatever it is you said you're going to tell them and then end the video in a way that you know, you feel satisfied. Because once you get someone to watch, start watching, you need to get them to continue to watch. And then once you get them to continue to watch, you want them to either a watch it again, or share it. So you need you need to understand storytelling, you need to understand creative thinking creative writing, again, which is why you want to hire the right type of people, you know, to be on these platforms, right? So you need a hook, you need something to get people to actually invest in that video. Yeah. And then either ended in a way that gets people to share it or rewatch it again.
Ayo Abbas 22:18
Mm hmm. Okay, so that's your structure and your overall approach. So in terms of getting, I guess, employees to want to be in videos, and all that kind of stuff. I know a lot of people are like, I'm far too busy to be doing this Tiktok nonsense, I'm sure. My clients, so any tips on that? Or is it a case of get it going, and then people will follow
Andrew Athias 22:40
it. Sometimes I have to beg to get other people to be in our content,
Ayo Abbas 22:47
just like you are in quite a few of your videos.
Andrew Athias 22:49
When I say when, we first got started, it was basically just another page for me, like I, it was mostly just me talking and being the face of my company, which is okay! I think every brand should find a way to humanise their company and have a face associated to their brand. Because they're people like relating to people, it's easier to relate to a person than it is to relate just to concrete, right. But when you find out that there's people behind the work of the concrete, and there's people behind the storytelling of the concrete, you as a person can relate to the video and be more interested in watching it. So sometimes I do find truck drivers that aren't so, you know, introverted and you know, are aren't rude and are very nice. Who have something to say and share? Sometimes I'm able to successfully get people in the office to be on our page. But again, once you start making that successful account, and people enjoy watching the content supposed to your co-workers and other employees, you know, then they feel a little bit more inclined to get in. I
Ayo Abbas 23:56
think, actually, I see what you're doing now. And I would like to be part of it. Yeah, I think that's that's half of the battle, isn't it? I always find it's like, especially if I guess people are really reluctant to be the first one. So it's kind of like, Oh, I'll see how it goes. And then I'll see if I like it and then I'll thenconsider investing on time. I think sometimes it's just it's that game, isn't it? If once you start producing the content, and people see it, and they go, actually I get it now I understand why you're doing that. Which Yeah, which is half the battle, isn't it?
Andrew Athias 24:20
And what's cool is, you know, again, some of our drivers and you know, mechanics and other employees, they have kids, right? And sometimes you know when they end up on the Tiktok page. Their kids comments like, Oh my God, that's my dad! my mom is on TikTok, my dad's on TikTok, my uncle was doing that cool thing in that video. So sometimes I get to meet the kids because sometimes they come to work or family events. And they're like, Wow, you put my dad and my mom and my cousin on TikTok you know, you're the cool guy. And I was like, Cool. It's amazing. Yeah, and even even better. You know, I have a driver right now. Um, he's mad at me because I'm working on this video. It's a day in the life of a driver. He's like, "Hey, man, where's my video? You know, it's not on YouTube yet." I was like, I know I'm working on it, I'm editing it, I got a lot more seasoning, I'm adding to this meat, right? Like, he's like, "Yo, man, where's the video I thought was gonna be done by now". It's like, I know, just give me give me another like three weeks, I promise, it's gonna be good. It's just I'm not ready for it to be done. So you know, we're getting in trouble because people want to be on social media. So you know, that's, it's a good problem to have.
Ayo Abbas 25:35
That's fantastic, though thats funny isn't it. It shows you're doing a good job as well, because you're like, he wants to be on that show.
Andrew Athias 25:41
He was not only does he want to be on the channel, he's haggling me every week to get me to get my work done. I'm like, do you want to edit the video? You? I'll give you the files, you can edit it yourself, save me time.
Ayo Abbas 25:54
Sorry, my alarms gone off, I don't need to pick up my son, he's away. I guess I need tips on getting kind of senior level buying into Tiktok. Because I think that's one of the things that people would the challenge that people are going to face isn't it of, it's just another social channel, it doesn't matter. Any kind of ideas or tips or anything further, you think,
Andrew Athias 26:14
you know, you need to be where the attention is, you know, there's no promise that TikTok is still going to be a platform that's dominating people's attention a year from now, five years from now, 10 years from now, right, there might be something new that pops up. But right now, it's the app that everyone's on. So you need to be where everyone else is. But you know, there's this, this can go again, for any company. But I think every company needs to become a media company. Because all we do as people now we spend all day on these little devices. So you need to figure out a way to get onto this device, as I unlock my phone. yeah, you need, you need to hire people who know how to make content, really good content. That's plain and simple, right? There's, there's no secret anymore. No matter what industry, you're in fashion, food, you know, construction, entertainment, whatever you're in, there's somebody out there or some company out there, that's already making really great content. So it's not that hard. You know, that thing where it's like, if it's so easy, anyone can do it, everyone would do it. Everyone's doing it. So if you're not doing it, that's that's on you as an owner or as a brand. It's not that hard. You just got to find the right people to get you on to these platforms.
Ayo Abbas 27:44
I think there is also like the whole thing of now it's like people want to understand more about your business, what you're about, exactly. And it's like actually video or audio, all of those, all of that content is a great way for people to get to know like know, like and trust you. I think that's the thing is that if you're if you're not doing this stuff, you're going to be missing out on that. And I think it does help you just helps people understand who you are and what you do. And I think quite often people don't. I mean, even me as a marketeer quite often be like, Oh, that's what you do. And you're like, yes. But it's but it's so important. And I think I think that's the thing, it's like, you know, people, yeah, they just want to know more than I think I want to be more informed. I think it's as simple as that. And I think how can you find different ways of sharing what you do, and not everyone is gonna want to read a blog anymore. And there's so many blogs out there that you just kind of like who reads this stuff anymore? Nobody does. And I think I think that's it, it's, you know, much more short form content, opening up your processes, your people what you do, why you're better, you know, loads of content ideas, you can share, definitely, they're all out there. Yeah,
Andrew Athias 28:47
no one no one, you know, applies for a company anymore, just for the sake of the company, existing people, stock companies, right. You know, if you're applying for a company, you go to their LinkedIn, you go to their Instagram, you go to their Tiktok, you see what the people look like you work there, you see what kind of events they host, right? You know, no one just puts in an application says, Yeah, I'll work here, whatever, I'll, I'll figure out what, what that company is about when I get there. No, we stock companies, we want to know who we're working for, you know, we want to know who runs these companies, we stalk their LinkedIn and you know, so the more you put yourself out there as a company, the better you're going to attract the clients and the customers and the employees that you want to attract.
Ayo Abbas 29:31
Brilliant. So if a firm is looking to get started on TikTok, any kind of tips or tools or resources are a good place for them to kind of find out more apart from looking at the platform, which I know is definitely one and understanding what's on it.
Andrew Athias 29:45
Honestly, that's it. You have to look at it. Go you want to be on TikTok, go download TikTok, start scrolling and searching for the content that you want to see there's no book you can read. There's no, you know you can go find a course there's a bunch of people selling courses.
Andrew Athias 30:11
yeah, if you want to learn how to be on TikTok, open up TikTok and go search on TikTok and look at the content that's being made. Now, you can take classes on how to edit a video, you can take, watch a YouTube video on how to make a video, you know, better, you know, storytelling and you know how to, you know, add more context to your content. But if you want to be good at a platform, you need to look at the content on the platform. It's plain and simple.
Ayo Abbas 30:40
Brilliant. Thank you so much for your time today. Andrew has been awesome. And thank you for obviously staying up to actually do this interview.
Andrew Athias 30:46
I'm very happy to be here. This is like I said this is fixing my depression, of watching my favourite team lose a championship game. But you know what's even worse? Here in Philadelphia in the last four months, we have lost the World Series, the Super Bowl, and the MLS soccer cup. So my city is one of the first cities in American sports history to lose the major titles of three different sports in the same season. So I am not having a good time as an American right now. And I'm going to be very sad for the next few weeks. But this last 30 minutes of a podcast episode is the happiest I think I will be for a while.
Ayo Abbas 31:34
Oh, that's lovely, kind of. On that happy note, thank you so much for coming on the show.
Andrew Athias 31:42
Thank you.
Ayo Abbas 31:47
Thanks so much for listening to The Built Environment Marketing Show. Don't forget to check out the show notes which will have useful links and resources connected to this episode. You can find that on www.Abbasmarketing.com. And of course if you liked the show, please do share it with others on social as it helps more people to find us. See you soon.
