
Blog
My musings, thoughts & news
As a highly experienced senior B2B marketer, particularly in the built environment - I love to analyse and write so my blog showcases some of my musings on topics mainly centred around marketing and the built environment. Feel free to comment and share your thoughts on my blogs and of course you can also email me too if you have any questions.
Redundancy – An employee’s view
Being made redundant is a jolt to the system - here’s my take on how to deal with this enforced change.
Why businesses must get real about marketing
When it comes to marketing it’s easy to focus on the more superficial aspects as they’re easier to grasp and often deemed to be more ‘exciting’. By superficial I mean things like:
Be more like Marcus
Read why we should all be more like Marcus Rashford. He used his fame for good during lockdown - mounting a campaign to get the free school meals voucher scheme running over Summer and raised a phenomenal £20m for Fareshare UK over lockdown.
Reassess your proposition
Your proposition goes very much hand-in-hand with the value that your product or service brings to clients. It’s your own special secret sauce so being able to define and articulate it is key
Why demonstrating the value of marketing is important?
If you can articulate where and how you add value you’ll stand out from your competition and put yourself in pole position to win work
Why the built environment needs marketing now more than ever?
Find out why I think architects, engineers and contractors should keep on marketing and some of the things I think they should be doing now…
You’re furloughed - what next?
It’s a crazy time with many of us being furloughed or at risk of being. Hear my thoughts on how you may be feeling…
Can HS2 win hearts and minds?
The Prime Minster has just approved HS2 to continue. As well as delivering the project all concerned will need to figure out how to win back the hearts and minds of the general public. Read my thoughts on how they can do this.
10 tips for writing winning entries for construction and architecture industry awards
Construction industry awards are a great way to boost recognition and get credit for your work and make you stand out amongst your competition. Here are some tips on how to write winning industry award entries for construction and built environment firms.
Why YOU should enter awards
You’d better hurry, the industry awards submission season is upon us. Find out why I think it’s worth going for industry awards and why with the strategy and approach you do indeed stand a chance of winning.
The Power of Feedback
Silence and not knowing can be tough. So read my reflections importance of feedback and how it can really help interviewees.
My memorable interview moments
A quick look at some of my memorable interview moments. Enjoy.
The Women Who Have Inspired Me
A short piece on the women who have inspired me throughout my career.
Is there a dark side to technology and social media?
The CMO for Unilever UK took a huge stand by saying that the big social media players Facebook and YouTube would have to clean up their act or else they’d take their major budgets elsewhere. Hear my thoughts on the dark side of social media….
After Carillion Contractors: Public sector outsourcing and contracting
‘After Carillion: Public sector outsourcing and contracting’ is a report really worth reading produced by the The House of Commons public administration and constitutional affairs select committee. It details 5 key things…