When it comes to marketing it’s easy to focus on the more superficial aspects as they’re easier to grasp and often deemed to be more ‘exciting’. By superficial I mean things like:

I took part in my first Instagram with Lucia from LoLab.

Read why we should all be more like Marcus Rashford. He used his fame for good during lockdown - mounting a campaign to get the free school meals voucher scheme running over Summer and raised a phenomenal £20m for Fareshare UK over lockdown.

Your proposition goes very much hand-in-hand with the value that your product or service brings to clients. It’s your own special secret sauce so being able to define and articulate it is key

Lots of great content for you to catch up on spanning city developments, built environment networking and more.

If you can articulate where and how you add value you’ll stand out from your competition and put yourself in pole position to win work

The Prime Minister has tasked English construction with getting back to work ASAP post Covid 19. Read why I think this isn’t quite as simple as it seems.

Here’s the latest content that’s kept me engaged this week.

Find out why I think architects, engineers and contractors should keep on marketing and some of the things I think they should be doing now…

From the impact of C19 on architecture and design and some useful articles on coming out of lockdown - here’s what I’ve been reading

From volunteering your communications skills for the community to hearing the latest on resilience and why we all should give ourselves a break - do check out what I’ve been reading

As C19 takes hold there’s a lot of content being shared online and here’s the pick of what things I’ve engaged with this week.

It’s a crazy time with many of us being furloughed or at risk of being. Hear my thoughts on how you may be feeling…

The Prime Minster has just approved HS2 to continue. As well as delivering the project all concerned will need to figure out how to win back the hearts and minds of the general public. Read my thoughts on how they can do this.

My very first time at a DIFTK’s event. Awesome speakers, attendees and event space. Any read my update about what went on with this fab bunch of freelancers.

Construction industry awards are a great way to boost recognition and get credit for your work and make you stand out amongst your competition. Here are some tips on how to write winning industry award entries for construction and built environment firms.

You’d better hurry, the industry awards submission season is upon us. Find out why I think it’s worth going for industry awards and why with the strategy and approach you do indeed stand a chance of winning.