Blog
My musings, thoughts & news
As a highly experienced senior B2B marketer, particularly in the built environment - I love to analyse and write so my blog showcases some of my musings on topics mainly centred around marketing and the built environment. Feel free to comment and share your thoughts on my blogs and of course you can also email me too if you have any questions.
Does the fall of Carillion Contractor prove that the construction industry model is broken?
The fall of large construction company Carillion was shocking - read what I feel its demise mean for the construction industry model.
Redundancy – An employee’s view
Being made redundant is a jolt to the system - here’s my take on how to deal with this enforced change.
Why businesses must get real about marketing
When it comes to marketing it’s easy to focus on the more superficial aspects as they’re easier to grasp and often deemed to be more ‘exciting’. By superficial I mean things like:
5 practical marketing tips for growth for architects and engineers
I took part in my first Instagram with Lucia from LoLab.
Be more like Marcus
Read why we should all be more like Marcus Rashford. He used his fame for good during lockdown - mounting a campaign to get the free school meals voucher scheme running over Summer and raised a phenomenal £20m for Fareshare UK over lockdown.
Reassess your proposition
Your proposition goes very much hand-in-hand with the value that your product or service brings to clients. It’s your own special secret sauce so being able to define and articulate it is key
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